Ageing Better in Birmingham

Connecting people over 50 in Birmingham to their communities. 

Welcome to Ageing Better in Birmingham's Learning Depository! The programme is closing down and this website functions as an archive and collection of learning from the programme's seven years of delivery. 

Ageing Better in Birmingham began in 2015 to reduce loneliness and social isolation amongst people over 50 and to help them to live fulfilling lives. It was funded by the National Lottery Community Fund and was one of 14 Ageing Better programmes in England working to explore what works in reducing loneliness and isolation through a test and learn approach.  

It was delivered by a partnership of organisations across the city, led by Birmingham Voluntary Service Council (BVSC). It built upon the strengths and skills of individuals and groups to help create sustainable change within communities.

Together, we reached over 10,300 people across the city.

Here you can find out more about what the programme achieved, information about social isolation and loneliness in Birmingham and also resources to support the programme's legacy. 

Have a browse!

Ageing Better in Birmingham 2015 -2022 Infographic

Find out how we worked to get Birmingham's older citizens connected

Useful resources & learning

'Ageing with Pride' was a campaign run by Birmingham LGBT to shine a light on the rich lived experiences of members of the LGBT community over 50 years of age. It formed part of Ageing Better in Birmingham, a programme funded by The National Lottery Community Fund. 

It was an intensive marketing and communication campaign using street displays, leaflets, blogs, articles, social media and events. Its aims included celebrating older LGBT people’s lives, raising awareness of the causes and risks of social isolation amongst the older LGBT community, and helping them to prepare for ageing through increasing confidence and creating connections across all communities. 

The Ageing with Pride campaign was built around three key messages, delivered in three stages:

  • Keep Your Rainbow – “Getting older shouldn’t mean fading away. Keep your rainbow and
    age with pride.”
  • Bridge The Gap – “Over 50 isn’t ‘over the hill’. Find out why by bridging the gap between
    youth and experience.”
  • Continue The Journey – “They fought for our equality. Don’t let them drift into the
    background. Celebrate our over 50s and continue what they started.”

Evaluation of Ageing with Pride, Final Report

Ageing with Pride - Marketing & Communications: End of Campaign Review

This review includes:

  • Marketing Strategy
  • Monitoring and Evaluation approach
  • Results of Campaign
  • What worked and what didn’t
  • Recommendations for Future campaign
  • Recommendations for future projects

Videos that formed part of the campaign:

Ageing with Pride: Co-production with the LGBT+ community - Birmingham LGBT

Ageing Better in Birmingham's LGBT Hub (led by Birmingham LGBT) shared how the campaign was co-produced. How did they work with older and younger LGBT+ community members to co-produce the Ageing with Pride Campaign: a campaign to increase the visibility of the 50+ members of this community, combat ageism within and without the community and break down barriers between different age groups? This includes the rationale behind the campaign, how it was designed and the range of co-production opportunities it offered. The campaign participants came from a wide range of ages, backgrounds, sexualities, gender identities, ethnicities, faiths and life experiences.