We are seeking an experienced Marketing and Communications Officer to join us.

* Area - Birmingham

* Hours - 20 Hours per week

Salary - £24,000 FTE

Contract - Permanent

Communications function that will ensure Bethel Health and Healing Network is recognised as a provider of health and wellbeing activities.

As Marketing and Communications Officer, you will:

* Develop the marketing and communications strategy for Bethel in line with Organisation objectives.

* Implementing marketing and communications plans to increase brand awareness and recognition for the organisation.

* Develop relationships with key media to secure and grow media coverage both online and offline.

* Write press releases for local and national media dealing with the press and wider media publicity and messaging.

* Monitor press stories relating to the Organisation and its brand and maximise opportunities for positive PR.

* Collate and analyse current communications and messages and ensure consistency.

* Communicate brand to stakeholders.

* Help create communications for the events programme, particularly the annual events

* Create and manage marketing material in line with marketing plans

* Plan and implement promotional campaigns.

* Prepare online and print marketing campaigns.

* Monitor and report on effectiveness of marketing communications.

* Work closely with design agencies

* Act as the main point of contact for all communications in Bethel

* Use stakeholder or subject research on specialist campaign areas to inform marketing plans, including identifying target markets for each campaign.

* Maintain and improve the Bethel website and social networking pages in order to promote brand image and services.

* Identify and, where appropriate, engage potential sponsors, partners and influencers, with the CEO to follow through from initial introductions to agreement of appropriate one-off or continued support.

* Support the organisation to apply for appropriate tenders and consultancy contracts by developing compelling case studies, sponsor decks, reports and information.

* Work with other members of Bethel to identify, including key messages, content for website, and newsletter.

OTHER

* Support the Senior staff in the development and implementation of Bethel Health and Healing Networking strategies.

* Ensure all expenditure is incurred properly and with authorisation in line with the agreed budget and in line with financial procedures.

* Undertake any other duties as are considered to be appropriate and relevant to the grade of the post.

PERSON SPECIFICATION:

* The post holder will be able to demonstrate the following experience, skills and knowledge to an acceptable level, with specific reference to:

QUALIFICATIONS AND EDUCATION
Essential:

* Educated to at least A level (or equivalent) or significant practical experience and training in a marketing/comms, or PR setting.

* Experience in a marketing and communications role in private, public or charity sector or other relevant sector.

* Marketing qualification or substantial marketing experience.

Desirable:

* Evidence of further professional development

* Educated to degree level and/or relevant professional marketing qualification.

EXPERIENCE AND KNOWLEDGE
Essential:

* Demonstrable evidence of success in marketing or a related service.

* Knowledge of internal and external communications to support business objectives.

* Experience of identifying and utilising networks to make contacts and develop partnerships that benefit the organisation.

* Working knowledge of effective marketing and press campaigns.

* Knowledge of the range of relevant communications and marketing activities and tools, including social marketing.

* Experience of planning, strategy formation and working under pressure to meet deadlines.

*Good experience of using and understanding a range of IT packages including Microsoft Office and database applications.

Desirable:

* Experience of high-profile media work and thorough understanding and knowledge of print and broadcast media, both national and regional

* Experience of organising media events from sourcing venues to advertising on media messages, briefing, and training spokespeople.

* Knowledge of marketing to and engagement with charitable and faith groups.

* Political media awareness.

SKILLS AND ABILITIES
Essential:

* Persuasive and influencing skills

* Keen sense of political awareness and judgement

* Calmness and ability to respond effectively when under pressure e.g., in an emergency/crisis situation

* Excellent written and oral communication skills with a proven ability to write reports and strategies

* Ability to plan, monitor and evaluate activities to achieve objectives, organising own work to deal with conflicting priorities and meeting deadlines.

* Attention to details

* A depth of awareness of and a commitment to Equal Opportunities.

Desirable:

* A proven ability to adapt to the latest marketing trends and implement successful marketing strategies.

OTHER
Essential:

* Ability and willingness to travel

* Ability to work flexibly with regards to hours and days including the ability to attend meetings and events on evenings and weekends.

* Commitment to principles of equality and diversity and equal opportunities.

* Commitment to working within a faith-based organisation.

The role attracts 25 days annual leave + 8 days public holiday (pro-rata)
Contributory pension scheme
Access to Care First – Employee Assistance Programme

The deadline for applications is midnight on 10th July 2022.

If you have the skills and experience necessary and want to work with a fabulous bunch of people doing great work in and around Birmingham, then apply today using the link below:

https://www.bethelnetwork.org.uk/blog/2022/06/20/job-vacancy-marketing-and-communications-officer/ 

Thank you for your interest in this role and Bethel Health and Healing Network.