Women’s cycling star becomes Ambassador at Sport 4 Life UK

International cycling star Emily Kay is the latest role model to become an Ambassador with West Midlands personal development charity Sport 4 Life UK.

Emily, who specialises in track cycling and is due to represent Ireland when she competes in the UCI World Championships in Paris in October, hopes to inspire beneficiaries of the Digbeth-based charity over the coming months.

Activities with Sport 4 Life UK are set to include supporting workshops and sharing experience with youngsters aged 11 to 29 from disadvantaged backgrounds across the region.

Speaking about her appointment, Emily said she wanted to enable others to realise the power of sport to change lives.

“Having seen the work Sport 4 Life UK is doing with young people across the Midlands, I’m delighted to become an Ambassador for this brilliant organisation. I grew up in Bromsgrove and feel a strong affinity with the area and want to help others live a life of achievement through sport.

“I started cycling when I was five and I’ve learnt so much from sport that has benefited me in my day-to-day life - it helps build confidence and self-esteem, teaches you to take feedback and work as a team. So, what Sport 4 Life UK is doing goes way beyond simply improving football or basketball skills: they’re equipping young people with tools that will enable them to navigate the real world with strength and self-belief,” she said.

Rob Wells, Head of Business Development at Sport 4 Life UK, added: “We’re incredibly grateful to Emily for supporting us as an Ambassador. Our values are strongly aligned and she is living testament to the power of sport to change lives. We’re looking forward to working together over the next 12 months to inspire youngsters from disadvantaged backgrounds to join our personal development programmes.”

Sport 4 Life UK works with more than 2,000 young people each year from some of the most deprived neighbourhoods across the region. The charity exists to provide sports-themed personal development programmes to young people who are not in education, employment or training.

Emily joins a team of Sport 4 Life UK Ambassadors and Partners which includes 2020-2022 Birmingham Poet Laureate Casey Bailey, Birmingham City University and Willmott Dixon.

Businesses and individuals interested in working with Sport 4 Life UK to support young people should visit sport4life.org.uk/work-with-us for further information.

Comments (0)

Please verify your action

Comment (maximum 3500 characters) (required)

Add a picture

Notify me when someone makes a comment

First name (required)

Last name (required)

Email (required)

Which country do you live in?

Postcode (required)

Address line 1

Address line 2

Town or city

Keeping In Touch

We'd love to keep you posted with our news, activities and how you can help in other ways. We'll never sell or swap your details with anybody else. You are free to change your mind at anytime. Please indicate how you would like to hear from us by using the tick boxes below

Via email

Via telephone

Via SMS

Via post

Which country do you live in?

Postcode (required)

Address line 1

Address line 2

Town or city

Your Privacy

We will always store your personal details securely. We'll use them to provide the service that you have requested, and communicate with you in the way(s) that you have agreed to. Your data may also be used for analysis purposes, to help us provide the best service possible. For full details see our Privacy Policy

By submitting this form you are agreeing to our terms and conditions

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Latest

Volunteer at New Hall Mill Sutton Coldfield

The Friends of New Hall Mill are holding volunteer opens days to recruit new volunteers to support a range of activities including gardening, helping inside the mill, at the gift shop, in the tearoom or as visitor guides.
Working for BVSC

At BVSC we are passionate about making a positive difference to the lives of people in Birmingham and we believe that the key to this is found in our communities. We believe that great work comes from a great team, which is why we strive to attract and retain top talent who share our passion for creating meaningful change.
WINDRUSH 2024 - Series of Events in June

Blackstory Partnership CIC is producing Windrush 2024 Brochure of Events, that will be taking place in the West Midlands during the month of June.
Head of Children, Young People and Families

BVSC, Closing date: 8 May 2024

Why and how to be part of Birmingham’s Big Help Out

From June 7th – 9th 2024, Birmingham is coming together for the Big Help Out, a weekend of volunteering action to support local people, communities and good causes across the city. We’re inviting local charities, voluntary and community groups to get involved.
Cooking Up Change in a Cost of Living Crisis

A Birmingham social enterprise, ChangeKitchen CIC, is ‘cooking up change for good’ and is on a mission to provide community meals for vulnerable individuals during the current cost of living crisis.
Spotlight on Volunteering at the Refugee and Migrant Centre (RMC)

Thousands of people give their time to volunteer in Birmingham and make a difference to people and communities across the city. One of the organisations that volunteers support is RMC, who support refugees and migrants across Birmingham and the Black Country. Claire, Volunteer and Training Manager, shares how volunteers are at the heart of their work.
My Queer Menopause – “Becoming knowledgeable and powerful and furious”*

Helen Juffs, Health and Wellbeing Champion and Practitioner, who works as Health & Social Care Coordinator at BVSC, shares a deeply personal account of her menopause in this blog. It's a powerful piece that's well worth a read.
Involving Student Volunteers

80,000 students study in Birmingham across 8 universities. Many of them look to volunteer during their time here to get to know the city, meet people and gain skills and experience. This Student Volunteers Week, Sam from Birmingham City University (BCU) gives some advice on how you can engage students in volunteering.
Effectively Supporting Volunteers in the Cost-of-Living Crisis

The number of people who are worried about being out of pocket if they volunteer has risen from 5% in 2019 to 14% in 2023. Birmingham’s amazing volunteers give up their time to support some of the city's most vulnerable people. The Voluntary, Community, Faith and Social Enterprise (VCFSE) Sector needs volunteers to help deliver vital services now more than ever. In this blog, we consider some steps that you can take to effectively involve volunteers during the cost-of-living crisis.
Exercise doesn’t have to be hard, uncomfortable or boring!

At the Active Wellbeing Society we’re so proud to have an inclusive, open and FREE schedule of virtual wellbeing. All of our classes can be enjoyed from the comfort of your own home, or why not join us as a group from your community centre, hospice or with a group of friends? All that’s required is for you to turn up and have a good time!
St John Ambulance set to open new Cadet Branch for Kingstanding and needs volunteer leaders

St John Ambulance is England's leading first aid charity, with over 30,000 volunteers around the country regularly using their time to improve and help their communities. You'll likely have seen us at premier league football games, concerts, Remembrance days and community events or maybe even at Eurovision.
Residents celebrate saving their playing fields

Residents in Yardley have celebrated saving their playing fields from developers - and are now being invited to have a say in their future. Plans to build a new housing estate on land at Barrows Lane sports ground in Yardley were rejected by Birmingham Council after Persimmon Homes had failed to offer a suitable site for replacing the pitches that would have been lost.
This recycling week – what’s in your loft?

This recycling week (October 16th-22nd) we’re remembering recycling doesn’t just mean putting the bins out once a fortnight, it could be giving new life to a board game that’s been forgotten, or passing on a lawn-mower that’s no longer needed. Maybe, finding a home for those things that might be left on the street by our neighbours.