Peas Please is a ground-breaking initiative focused specifically on veg.

Our consumption levels are declining! Peas Please aims to bring together farmers, retailers, and restaurant chains, caterers, processors and government departments with a common goal of making it easier for everyone to eat veg.

Our diets are leading to high levels obesity, type 2 diabetes and other diet-related disease and we need to eat more veg. The project will explore the levers along the supply chain which have the potential to increase vegetable consumption in a sustainable manner. Peas Please recognises that, to date, education programmes have not had the desired impact. So this project will focus on the wealth of opportunities there are, in the supply chain, for improving vegetable intake.

There are 5 peas in the Peas Please Pod:

• Pleasure – making our veg delicious whenever we eat it and connecting us to where our veg comes from
• Producers –growing veg sustainably at all different scales
• Prices that work for producers and consumers
• Products – new ways of getting veg into what we buy and eat every day
• Placement – more prominence in shops and on menus, more places to buy it in towns and cities

The Objective

To secure commitments from industry and government to improve the availability, acceptability (including convenience), affordability, and quality of the vegetable offer in shops, schools, restaurants and beyond, and in turn stimulate increased vegetable consumption among the UK public, particularly children and those on a low income.

Veg advocates

Peas Please is looking for people to become Veg Advocates and help drive the enormous changes needed in our quest to get everyone eating more veg. People’s voices, through the Peas Please initiative, will be effectively channelled towards businesses and organisations in the food chain to encourage them to up their veg game.

Peas Please wants to listen and engage with people’s experience to ensure what we do is relevant and makes a meaningful impact. Advocates will use their veg experience to give advice about what’s been done so far and what needs to happen now to get the nation eating more veg.

To help do this we are looking for people who are passionate about veg to get involved, share their experience and commitment, and work with us across the country. To find out more about how you can become an advocate and to register for an online workshop, get in touch with Sophie Peters at the Food Foundation.

Email: [email protected]